We Exist To Build A Better Future For Coffee

Our Strategy
Sustainability in coffee is complex, so we set out to better understand the challenges our industry is facing and our role in safeguarding its future. We created a strategy because we needed a plan - something to keep us on track as we navigate forward. We want to be transparent about our goals and ambitions for the future, as well as raising awareness around some of the biggest issues facing the coffee industy today.
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TRANSPARENCY
The future of coffee depends on farmers being able to sell their beans for what they are actually worth. Without them, none of this would be possible. Our goal is to ensure the farmers we buy from are profitable, allowing them to continue to produce quality coffee into the future. We believe transparency is the first step towards this.
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Our Initiatives
We’ve always been firm believers that actions speak louder than words. This is why we’re continually looking for ways to reduce our impact on the planet and improve the way we do business.
You can learn more about our initiatives here